Privacy Notice for the myParts.Cat.Com website
Last Revised February 23, 2021
This privacy notice describes how Caterpillar collect(s), share(s), and process(es) the personal information through myparts.cat.com (this “Site”). This notice is consistent with Caterpillar’s Global Data Privacy Statement and provides additional details relevant to this Site. Caterpillar’s Global Data Privacy Statement, which should be read with, and treated as part of this notice, is available at http://www.caterpillar.com/dataprivacy
- User-Provided & Collected Information
This Site is an interactive website that allows a user to search for and purchase certain Caterpillar products (each, a “Product”). We collect personal information that a user voluntarily provides to this Site. If the user creates an account or wishes to purchase a Product, the user will be asked for information such as the user’s name, company name, address, telephone number and e-mail address. If the user desires to purchase a Product, the user will be required to enter credit card or other payment information with the order. A third-party payment processor will collect and process the credit card or other payment information. The order will be fulfilled and the Product sold by either Caterpillar or an authorized Caterpillar dealer (a “Dealer”). If a Dealer fulfills the order and sells the Product, then we will provide the user’s information to the Dealer to enable the Dealer to fulfill the order. In addition, for both Dealer-fulfilled and Caterpillar-fulfilled orders, the applicable Dealer will provide services to the customer in connection with the order such as handling warranty claims or returns. As a result, if Caterpillar fulfills the order, we will provide customer-provided information to the applicable Dealer to enable the Dealer to provide the services. In addition, your indication of your desire to receive marketing-related communications will also be provided to the applicable Dealer. In instances where a user adds one or more items to an online shopping cart but does not complete a purchase, we may use a user’s contact information to send an e-mail to provide the user with information about the items left in the shopping cart or other related items.
When the user searches for a Product the user might also provide information relating to the user’s or other’s equipment (e.g., machines, engines), equipment fleet or other business information such as equipment location. Similarly, if the user e-mails us through the “Contact Us” link, we will ask for the user’s name and e-mail address (the user may choose to provide additional information as well) so that we can respond to the user’s questions or comments. Any fields that are optional (as opposed to required) will be designated as such. We might also collect information from Dealers relating to an order that a user places on this Site that the Dealer fulfills or services relating to a Product purchased on this Site.
We might also collect a user’s email address as part of promotions or other efforts to collect user’s email addresses. These email addresses may be used by Caterpillar, our dealers and third parties acting on our behalf in marketing communications about, among other things, goods we feel may interest the user, if the user has given consent to receiving marketing communication from us at the point we collected the user’s information, where that consent is required by law or, if it is not required by law, then in our legitimate interests provided these interests do not override your right to object to such communications. We may also collect a user’s phone number that we may use to provide marketing phone communications as well as text and SMS communications if the user consents to receive such text and SMS communications. In addition, we and the applicable Dealer may also use such information to contact the user for non-marketing purposes.
In addition, if a user contacts our Customer Care Center by telephone, we may assist the user in purchasing Products on this Site or Caterpillar products from other Caterpillar websites, such as parts.cat.com. During the course of providing such assistance, we may ask for the user’s name and email address and, if we assist the user to purchase Products from the Site or Caterpillar products from other websites, we will ask for the user’s payment information (e.g., credit card data).
Users are advised that information provided may be combined and cross referenced with other information you have provided to us. For example, if you provide your contact information we may be able to provide additional information on products you own and services you use. An additional example would be if you visit other Caterpillar websites, we may personalize experiences and deliver content (including advertising) tailored to your interests.
This Site may directly authenticate or connect a user to an authenticated (or logged in) experience based on the user’s digital activity or data inputted by the user. An authenticated experience occurs when a set of log-in credentials are obtained from the users and will allow for additional access and experiences not allotted to non-authenticated users. In these circumstances an anonymous user is not acceptable or allowed. Common authenticated users include Caterpillar and Dealer personnel, customers, & affiliates. In an authenticated experience we collect the information discussed in the section above which will now be tied to an authenticated account profile and additional information associated with the account profile. In the event the user provides personal information on behalf of another individual the user should ensure proper consent is obtained from the individual. Examples of how this information may be used (but not limited to) include requesting, accessing, and managing Caterpillar systems, services, or programs.
Some additional personal information we may collect includes personal preferences and authenticated account information.
- Personal Preferences allows us to provide an experience adjusted to the way you prefer to ingest content.
- Authenticated Account Information is an identity profile which is requested or created by the user and collected by Caterpillar to ensure you are an authorized user.
As is true of most web sites, when you visit this Site, it automatically collects your Internet Protocol (“IP”) address and other technical information provided by your browser (e.g., your browser type, what site referred you to this Site, the history of the pages you view, etc.).
- Do Not Track Signals
At this time, this Site does not respond to “Do Not Track” signals that may be sent by your browser. We may revisit this as standards develop on how such signals should be interpreted and applied.
- Cookies and Tracking Technologies
Cookies and other tracking technologies, in general, are used to improve website and application efficiency, enable better processing of information, and for various other reasons. To learn more about this Site’s usage of cookies please refer to the cookie notice by visiting our Cookie Disclosure or by selecting “Cookies” in the footer of this Site. In addition, certain data collected by these cookies may be provided to a Dealer or another third-party service provider for Caterpillar or the Dealer.
- Third Party Integration, Services and Tracking
We link to third party solutions that enable third-party companies to collect certain information when you visit this Site. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and information that may allow for identifying you (e.g., static IP address) during your visits to this Site and other websites in order to provide advertisements for products likely to be of greater interest to you or advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research. These third parties typically use a cookie, pixel tag, web beacon or other similar tracking technologies to collect this information. For example, in the course of visiting our site, these third parties may place or recognize a unique cookie on your browser in order to collect certain information about you and your interest in our Products and could be used to show you ads on other websites based on your interests. This information may also be used to relate devices that belong to the same user (based on user behavior or other information collected) or re-identified to an individual user (e.g. an email address) or used to personalize experiences and deliver content (including advertising) tailored to your interests if you visit other Caterpillar websites, as examples. More information on these is available in our Cookie Disclosure. In addition, three of these third parties are described below:
Bing Ads collect user information (including personally identifiable information) from Microsoft online properties, apps and other technologies like tags, pixels or unique tracking codes (“Bing Ads User Data”). Microsoft uses Bing Ads User Data for purposes of delivering Bing Ads including, where applicable, retargeting and conversions. Microsoft uses Bing Ads User Data for its own purposes, including to improve its services. To learn more about how Microsoft collects, uses and processes personally identifiable information, including information on how to control the use of your data for interest-based advertising from Microsoft, please see its Privacy Statements at https://privacy.microsoft.com/en-us/privacystatement.
Facebook collects user information (including personally identifiable information) from Facebook, Instagram, Messenger and other products and features offered by Facebook apps and other technologies like tags, pixels or unique tracking codes (“Facebook User Data”). Facebook uses Facebook User Data for purposes of delivering Facebook Ads including, where applicable, retargeting and conversions. Facebook uses Facebook User Data for its own purposes, including to improve its services. To learn more about how Facebooks collects, uses and processes information and how you can manage or delete information about you please see its Data Policy at https://www.facebook.com/about/privacy.
Google Analytics is a third party analytics service. We use Google Analytics to collect information about the use of this Site. Google Analytics collects information on visitor behavior on this Site such as how often users visit this Site, what pages they view when they do so, and what other websites they used prior to coming to this Site. We use the information we get from Google Analytics to analyze user behavior, improve Site performance, personalize the user experience, and analyze the effectiveness of our marketing campaigns. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. Google Analytics anonymizes the IP address before it is stored. We do not receive the non-anonymized IP address. We may combine the Google Analytics data with first and third-party data information which may include personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. To learn more about how Google collects and uses data, visit https://policies.google.com/privacy/partners. For opt-out options specific to Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
- Website Linkages
For additional information about Caterpillar’s privacy practices, including corporate contact information, please see the Global Privacy Statement at http://www.caterpillar.com/dataprivacy.
We reserve the right to amend this privacy notice. If we update or change this privacy notice, the changes will be made on this page. Your use of this Site following the posting of changes to this privacy notice will demonstrate your acceptance of those changes.